Tech Seo, Advanced Technical Seo By Experts
Our technical SEO audits include 100s of tests which helps identify technical issues on a website. All findings are prioritised and feed into a comprehensive technical SEO strategy. Our team of technical SEO specialists make bespoke recommendations to optimise the build and performance of your website. Our team regularly run tests to identify what are – and are not – the key factors in search rankings. We publish the results, which are read and re-quoted by SEO practitioners throughout the world. We constantly learn and unlearn to help you create a better digital experience for your customers.
Depending on your needs, our technical SEO reporting may take the form of a full and complete technical SEO audit or a brief consultation with recommendations to complement your wider SEO campaign. Our technical team specialises in working with large, complex and multilingual sites. Amping up your local SEO performance helps you ride to the top of search results and can also in turn positively influence your paid search results. Faster page load means better User experience and hence, better SEO rankings. Technical SEO is the backbone and the foundation on which the success of all your online marketing efforts depends. With the evolution of Search Engines, we can’t really emphasize enough on the need of having a technically suitable website.
For larger websites, such as ecommerce sites, we are also checking to ensure that any unnecessary parameters are blocked from being crawled within the robots.txt file. This is known as a ‘spider trap’ and can waste your website’s crawl budget, meaning other, more important pages will be crawled less frequently. Follow this guide to learn how to conduct a technical SEO site audit for yourself, or contact our team of SEO professional today if you need a helping hand. There are many ways in which we can manage how, and where, Googlebot goes on your website. We can ensure that Googlebot’s crawl of your website is fast, efficient, and helps to improve your rankings.
Googlebot is the ‘user agent’ that you apply to the web crawling software, which will then run a full crawl of the site as if it was Googlebot. This can be very useful for identifying any issues which may not be picked up elsewhere. For example, if Googlebot is being blocked by your server, the crawl won’t work, therefore you know that you need to contact your hosting provider to ensure Googlebot is not being blocked server-side.
What is SEO score?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic. Your site’s final SEO Score is determined by its performance in four subcategories: Technical, Content, User Experience, and Mobile.
Search engines reward websites that have good technical foundations, including a secure connection, quick loading times, and mobile-friendliness, with improved rankings. Technical SEO refers to optimising your website and server’s technical aspects to help search engine spiders crawl and index it more effectively. Our technical SEO specialists have a trained eye for optimising website performance. They’ll take a look behind the curtain, and conduct an in-depth analysis of page speed, crawlability, user accessibility, and navigational experience. For the past 12 years, Tecmark has been providing clients with technically excellent websites to ensure success and improve their digital presence.
Unlike pay-per-click and other direct advertising strategies, SEO does not disappear when you stop paying for it. Improvements to your search engine visibility, once undertaken, are long-lasting.
Tip 2: Manage Your Product Inventory For Seo
As a Technical SEO agency, our technical SEO specialists will conduct a thorough audit, uncovering everything that will need to be improved, reporting back to you with the results. Upon the discoveries, we can then set about implementing the necessary changes. Without a solid foundation and mitigation against algorithmic penalties, your site will suffer, even with the most sophisticated SEO strategies. Our technical audits are the heart of all our activities on the Technical SEO front. Which is why we have included diagnosis of all possible issues which can hinder your website’s performance. Our technical audit encompasses all the issues pertaining to crawling, indexing, and usability of your website. Technical SEO is the discipline responsible for determining whether the implementation of a website is reducing the organic search traffic coming to that site, and then fixing those implementation problems.
Whether you need advice on why there are indexability issues or just need a technical expert to help troubleshoot a problem, our team can provide the support you need. Investing in effective technical SEO is making the right technical decisions overtime which optimise a website and maximise its potential for search engine visibility. These decisions add up overtime add up and lead to significant increase in organic traffic and therefore conversions. Google Search Console and Bing Webmaster Tools are free tools from Google and Microsoft respectively that allow you to submit your website to their search engines for indexing. Because they are more visually appealing and highlight immediately useful information to searchers, these enhanced results can improve your click-through rate , and generate additional traffic to your site. Because sites with results featuring higher CTRs are generally considered to receive preferential treatment in search engines, it is worth making the effort to add structured data to your site.
Without cooperation across all of these, with SEO-friendly processes a consideration in those teams, you will likely see rankings slipping over time. The worst-case scenario is that they are removed from internal linking but left live on the site. You may have years of products cluttering up the search engine index and competing with the site’s current offering. If the page can be found but there are no links to it from other pages on-site then that page may be indexed but will not rank well. Important pages must be linked to prominently in a crawler friendly way. If you find an example like this be sure to toggle CSS as well – if the content then appears the page should be accessible to SEO crawlers. Some website builds require both JS and CSS to show content on the page, by switching them off you see a version of the page that’s closer to what a crawler might see.
Hreflang won’t be present on every website, as it is used for websites with multiple language variations. In this instance, you might want to apply a canonical tag to all of these pages which points to the standard landing page. That way, you are telling Googlebot to only index the standard landing page for the plastic chair, and not index the colour variation pages.
there is a technical reason site content isn’t well-presented in search. Launching a brand new website can solve many marketing problems, but is also one of the greatest risks to SEO performance.
Internal links are important for the bots to navigate and crawl your website easily, but it is also useful for your users. When the structure is simple as well, nailing this element of on-page SEO is possible. If you have a poorly designed site structure, then you could come across problems with the search engine bots being able to crawl your site effectively. Mobile search is becoming more prominent, and so if your site isn’t optimised for mobile, it could be harming your ranking efforts.
If this applies, your positions may fall away somewhat, as social media sharing and liking is an ancillary ranking signal. Search engine algorithms stay constant, but detect reduced user engagement with your content. In this case, you may need to think about updating design and layout elements, i.e. the visual side of your website, so that users’ engagement is retained for longer.
Need To Drive A Better Return From Your Technical Seo?
A bloated website could have all sorts of technical SEO issues, ranging from duplicate content to totally inaccessible pages. Our ROI-focused technical SEO specialists will delve into every nook and cranny of your website to determine where problems lie, and we’ll report back on how to fix them too. If your site contains thousands of additional pages that you are not aware of you can be certain the site as a whole might suffer when search engines don’t find the time for your important pages. You will not rank effectively for terms that search engines don’t associate with your product offering. There are instances when you may want to hide internal links or content from crawlers, but doing this too frequently can be harmful. It means that the search engine can register the website among other result. If this is not happening there is no chance that anyone will find the website.
Please let us know if you agree to functional, advertising and performance cookies. You need to be consistent when you are building up the structure of content. Every website’s goal is to become the first result in concept of keyword research a search engine (Google, Yahooo, Bing etc.) But how is it possible? With the help of SEO we can increase the number of visitors on a website by getting high-ranking placements on the search engine result page .
Again, the technical SEO audit presents an opportunity to do a bulk check of header tags. Header tags help Google to understand the context of the page and what each section is about. We don’t just check whether or not your site is using HTTPS though, we also look to find any other links to insecure content on your website . Ideally, rather than redirecting, internal links should be updated to the HTTPS version of the URL. Site speed has been a known ranking factor for a long time now, but most websites still have site speed issues. Solutions are often complex and require a developer to fix, but diagnosing problems can be quite simple with the right tools. We use a variety of tools to discover issues, such as GTMetrix and Google’s own Pagespeed Insights tool.
This can happen when sites close down or if they have a policy of periodically removing older content. Your best response to this may be to work with a digital marketing agency to identify and pursue new sources of links that would benefit your website, replacing the ones lost and building new ones. Where search engine algorithms have not changed, they may have detected a relative lack of new and updated content on your site, and therefore downgrade the ‘freshness’ element in their calculations.
This positively impacted global visibility and significantly increased organic traffic and revenue. It is imperative to consider SEO at the planning stages of your new website in order to ensure all potential issues and opportunities are considered and that your website retains rankings and traffic volumes. As we continue our technical investigation, we identify and iron out any remaining creases via a roadmap based on impact vs. complexity until our clients’ ranks are exactly where they ought to be. This isn’t an exhaustive list, which is why technical SEO is both an exciting opportunity to improve SEO performance and a way to improve customer experience. The special ingredient is our Technical SEO Manager Marcelo – with eons of experience in the industry, he’s like a digital marketing Yoda, only without the cassock and green skin. Your website will fuel your online presence and performance, so an audit is the first firm step towards identifying and remedying structural and content problems which are hindering its performance.